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news 2026-04-22 ยท technews-tw

๐ŸŽฌ China's Netflix iQiyi Goes All-In on AI Filmmaking โ€” Industry and Audiences Erupt

๐ŸŽฌ China's Netflix iQiyi Goes All-In on AI Filmmaking โ€” Industry and Audiences Erupt

What if the next movie you watch has zero human actors, writers, or cinematographers?

iQiyi, China's largest streaming platform often called "China's Netflix," has announced a full-scale push into AI-powered content production. The plan spans scriptwriting, CGI generation, editing, and visual effects โ€” with the goal of dramatically cutting costs and accelerating release schedules.

The reaction has been explosive on both sides.

**Industry workers are alarmed.** Screenwriters, actors, and production crews fear mass displacement as AI proves faster and cheaper. Union-style pushback is growing in China's entertainment sector.

**Audiences are furious.** Chinese internet users have branded AI-generated films as "cultural junk food" โ€” visually polished but emotionally hollow. The backlash mirrors earlier debates in the West around AI art replacing human creativity.

**Investors are thrilled.** With production costs potentially dropping by orders of magnitude, profit margins could soar.

Imagine a content factory running 24/7 โ€” no actor salaries, no weather delays, no location fees. Everything generated by machines. It sounds like science fiction, but iQiyi is betting its future on making it reality.

This isn't just a China story. It's a signal for the global entertainment industry. As AI tools get cheaper, faster, and better, the line between human-made and AI-made content will blur beyond recognition.

The era of AI filmmaking has arrived. The question isn't whether it will happen โ€” it's whether audiences will accept it.

๐Ÿ“„ Source

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